Baozun Inc.
About Baozun Inc.
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
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Financial summary
- Revenue FY2025
- $1.4B
- Net income
- -$34.6M
- Total assets
- $1.4B
- Market cap
- $154.0M
Source: SEC EDGAR · updated Jun 7, 2026
15-minute delayed · data by Polygon.io
Past year
52-week range
- Market cap
- $154.0M
- Shares outstanding
- 59.5M
- Open
- —
- Day range
- –
- Prev close
- —
- Volume
- —
- IPO date
- May 21, 2015
Market data by Polygon.io · prices are 15-minute delayed
At a glance
- Reported a net loss of $34.6M in FY2025.
- Trading 46% below its 52-week high.
Automatically generated from public filings and market data. Informational only — not investment advice or a recommendation to buy or sell any security.
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