Baozun Inc. (BZUN)
About Baozun Inc.
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
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Financial summary
- Revenue FY2025
- $1.4B
- Net income
- -$34.6M
- Total assets
- $1.4B
- Market cap
- $144.2M
Source: SEC EDGAR · updated Jun 7, 2026
15-minute delayed · data by Polygon.io
Past year · hover for prices
52-week range
- Market cap
- $144.2M
- Shares outstanding
- 62.1M
- Open
- —
- Day range
- –
- Prev close
- —
- Volume
- —
- IPO date
- May 21, 2015
Baozun Inc. (BZUN) Stock Price
- Reported a net loss of $34.6M in FY2025.
- Trading 48% below its 52-week high.
Automatically generated from public filings and market data. Informational only — not investment advice or a recommendation to buy or sell any security.
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Baozun Inc.: frequently asked questions
Is Baozun Inc. an American company?
Baozun Inc. is a US-based company, listed in the americancompanies.com directory of American companies. Its American-origin credentials have not yet been independently verified.
Is Baozun Inc. publicly traded?
Yes — Baozun Inc. is a publicly traded company. Its stock trades under the ticker symbol BZUN on the NASDAQ.
