HARLEY-DAVIDSON, INC. (HOG)
About HARLEY-DAVIDSON, INC.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Financial summary
- Revenue FY2025
- $3.6B
- Net income
- $338.7M
- Total assets
- $8.0B
- Market cap
- $2.6B
- Gross margin
- 38.7%
- Operating margin
- 8.6%
- Net margin
- 7.4%
Source: SEC EDGAR · updated Jun 7, 2026
Revenue & profit trend
Financial statements
Income statement
- Revenue
- $4.5B
- Cost of revenue
- $2.7B
- Gross profit
- $1.7B
- Operating expenses
- $1.3B
- Operating income
- $386.6M
- Income tax
- $129.6M
- Net income
- $329.2M
- EPS (basic)
- $2.82
- EPS (diluted)
- $2.78
Balance sheet
- Total assets
- $8.0B
- Current assets
- $5.6B
- Total liabilities
- $4.9B
- Current liabilities
- $2.7B
- Shareholders’ equity
- $3.2B
Cash flow
- Operating cash flow
- $568.9M
- Investing cash flow
- $3.8B
- Financing cash flow
- -$3.0B
- Net cash flow
- $1.4B
Statements via Polygon.io (SEC filings)
15-minute delayed · data by Polygon.io
Past year · hover for prices
52-week range
- Market cap
- $2.6B
- P/E ratio
- 9.2
- EPS (diluted)
- $2.78
- Dividend yield
- 2.94%
- Shares outstanding
- 101.1M
- Open
- —
- Day range
- –
- Prev close
- —
- Volume
- —
- IPO date
- Jul 8, 1986
Harley-davidson, Inc. (HOG) Stock Price
- Profitable — net income of $338.7M in FY2025.
- Revenue declined 16% from FY2021 to FY2025.
- Gross margin of 38.7%, net margin 7.4%.
- Trading 18% below its 52-week high.
- Pays a dividend yielding about 2.94% annually.
- Valued at a price-to-earnings (P/E) ratio of 9.2.
Automatically generated from public filings and market data. Informational only — not investment advice or a recommendation to buy or sell any security.
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News about HARLEY-DAVIDSON, INC.
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Harley-davidson, Inc.: frequently asked questions
Is Harley-davidson, Inc. an American company?
Harley-davidson, Inc. is a US-based company headquartered in Milwaukee, Wisconsin, listed in the americancompanies.com directory of American companies. Its American-origin credentials have not yet been independently verified.
Where is Harley-davidson, Inc. headquartered?
Harley-davidson, Inc. is headquartered in Milwaukee, Wisconsin, United States.
Is Harley-davidson, Inc. publicly traded?
Yes — Harley-davidson, Inc. is a publicly traded company. Its stock trades under the ticker symbol HOG on the NYSE.
When was Harley-davidson, Inc. founded?
Harley-davidson, Inc. was founded in 1903.
