NATURAL HEALTH TRENDS CORP
About NATURAL HEALTH TRENDS CORP
Natural Health Trends Corp is an international direct-selling and e-commerce company. It offers a line of products such as Wellness, Herbal, Beauty, Lifestyle, and Home. Wellness products include targeted nutrition for joint health, antioxidant support, digestive health, heart health, and vision health. Herbal products include anti-aging and hydrating cleansers, creams, lotions, serums, and toners. Lifestyle products improve the overall quality of life and support active, physical, and healthy lifestyles. Home products are designed to create a clean and natural living environment for the home. It generates a majority of its revenue from Hong Kong and the rest from China, Taiwan, Japan, the United States, and other regions.
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Financial summary
- Revenue FY2025
- $39.8M
- Net income
- -$882.0K
- Total assets
- $38.4M
- Market cap
- $20.5M
- Gross margin
- 73.5%
- Operating margin
- -4.5%
- Net margin
- -2.2%
Source: SEC EDGAR · updated Jun 7, 2026
Revenue & profit trend
Financial statements
Income statement
- Revenue
- $39.8M
- Cost of revenue
- $10.5M
- Gross profit
- $29.3M
- Operating expenses
- $31.1M
- Operating income
- -$1.8M
- Income tax
- $315.0K
- Net income
- -$882.0K
- EPS (basic)
- $-0.08
- EPS (diluted)
- $-0.08
Balance sheet
- Total assets
- $38.4M
- Current assets
- $34.2M
- Total liabilities
- $15.0M
- Current liabilities
- $13.7M
- Shareholders’ equity
- $23.4M
Cash flow
- Operating cash flow
- -$6.0M
- Investing cash flow
- $8.1M
- Financing cash flow
- -$9.2M
- Net cash flow
- -$7.1M
Statements via Polygon.io (SEC filings)
15-minute delayed · data by Polygon.io
Past year
52-week range
- Market cap
- $20.5M
- EPS (diluted)
- $-0.08
- Dividend yield
- 17.47%
- Shares outstanding
- 9.0M
- Open
- —
- Day range
- –
- Prev close
- —
- Volume
- —
- IPO date
- Jun 22, 1995
Market data by Polygon.io · prices are 15-minute delayed
At a glance
- Reported a net loss of $882.0K in FY2025.
- Revenue declined 34% from FY2021 to FY2025.
- Gross margin of 73.5%, net margin -2.2%.
- Trading 56% below its 52-week high.
- Pays a dividend yielding about 17.47% annually.
Automatically generated from public filings and market data. Informational only — not investment advice or a recommendation to buy or sell any security.
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