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Meta Platforms: A Snapshot of the Social Media Giant's Finances

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A plain-English look at Meta Platforms' revenue, profits, and market value, based on the company's public filings and market data.

A Company Most People Already Use

Meta Platforms, Inc. doesn't need much introduction to the roughly 4 billion monthly users who touch one of its apps. Founded in 2004 and headquartered in Menlo Park, California, the company's "Family of Apps" — Facebook, Instagram, Messenger, and WhatsApp — has become the connective tissue for how people keep up with friends, follow celebrities, and run small digital businesses. That reach is the foundation everything else in this snapshot rests on.

How the Business Actually Makes Money

Meta's core business model is simple to describe even if the technology behind it is not: it collects data from how people use its apps, then sells targeted advertising space to businesses that want to reach specific audiences. The company has also been investing heavily in its Reality Labs division, though that unit remains a very small part of the overall business compared to advertising.

The Scale of the Revenue

In fiscal year 2025, Meta generated $201.0 billion in revenue. That figure alone places it among the largest companies in the world by sales, and it reflects just how much advertisers are willing to spend to reach the audiences gathered across Meta's apps.

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Growth Over Recent Years

That revenue figure isn't a one-time spike — it represents a 72% increase from fiscal year 2022 to fiscal year 2025. Sustained growth of that magnitude, over a multi-year stretch, points to an advertising business that has continued expanding rather than plateauing.

Turning Sales Into Profit

Net Income and Margins

Revenue is only part of the story; what a company keeps matters just as much. Meta reported net income of $60.5 billion in fiscal year 2025, meaning the company was solidly profitable. Its gross margin stood at 82.0%, and its net margin came in at 30.1% — both signs of a business that converts a large share of each dollar of revenue into actual profit after costs.

What's on the Balance Sheet

Meta's total assets were reported at $366.0 billion. That figure gives a sense of the resources — cash, infrastructure, investments, and other holdings — the company has accumulated to support its operations and future projects.

How the Market Values the Company

Market Capitalization and Share Price

Meta trades on the NASDAQ under the ticker META, and its market capitalization currently stands at $1.5 trillion. The most recent share price, delayed by 15 minutes, was $669.21. That price sits 15% below the stock's 52-week high, which simply reflects where shares have traded relative to their recent range.

P/E Ratio and Dividend

The company's price-to-earnings ratio is 28.5, a figure that relates the stock's price to its per-share earnings. Meta also pays a dividend, though a modest one — the yield comes in at about 0.31% annually, which is small relative to the share price.

The Company by the Numbers

Meta has grown into a workforce of approximately 78,865 employees since it first went public in May 2012. It operates within the software industry, a broad classification, though its business is most recognizable through the specific apps that make up its Family of Apps.

Putting It All in Context

Taken together, these figures describe a company that is large by nearly every financial measure — revenue, profit, assets, and market value — while continuing to expand its top line over recent years. This article is factual reporting drawn from public filings and market data, and is not investment advice.

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