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Simply Good Foods: Inside the Quest and Atkins Snack Maker's Numbers

Rows of protein bars and snack packages displayed on a brightly lit grocery store shelf.

A plain-English look at Simply Good Foods' revenue, profit, and market value, drawn entirely from its latest public filings and market data.

Walk down the protein bar aisle of almost any grocery store in North America and you'll bump into this company's handiwork, even if the corporate name behind it isn't a household one. Simply Good Foods Co is the business behind Quest, Atkins, and OWYN — brands built for shoppers trying to eat more protein and less sugar.

What The Company Actually Sells

Simply Good Foods develops and markets protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products. Its portfolio splits into two segments: Quest and Atkins, and OWYN, with OWYN aimed at plant-based and allergen-tested shoppers.

Where The Products Show Up

The company distributes mainly in North America through grocery stores, club retailers, mass merchandisers, e-commerce, and specialty channels — the everyday places people already shop for food.

Sizing Up The Revenue

In fiscal 2025, Simply Good Foods brought in $1.5 billion in revenue. That's a substantial operation for a company built on shelf-stable snacks and drinks, and it reflects a business with real reach across mainstream retail.

Stainless steel conveyor line moving snack bars through a bright food production facility.

Growth Over Four Years

Revenue climbed 44% between fiscal 2021 and fiscal 2025. That kind of multi-year expansion suggests steady demand growth rather than a single flash-in-the-pan year, as the company built out its brand lineup and shelf presence.

Turning Sales Into Profit

Simply Good Foods is profitable, reporting net income of $103.6 million in fiscal 2025. Its gross margin stands at 36.2%, meaning it keeps roughly 36 cents of every sales dollar after covering the direct cost of making its products, before other expenses.

The Bottom-Line Margin

After all costs, the company's net margin comes in at 7.1%. In plain terms, for every dollar of sales, about seven cents ultimately becomes profit — a modest but real cushion in the competitive packaged-food business.

The Balance Sheet Picture

Total assets sit at $2.4 billion, giving a sense of the scale of what the company owns and controls — from brand value to inventory to other resources used to run the business.

How The Market Values It

Simply Good Foods trades on the NASDAQ under the ticker SMPL and carries a market capitalization of $1.1 billion. That figure represents what investors, collectively, are currently valuing the entire company at.

Share Price And Recent Trading

The stock's recent price sits at $11.08, based on a 15-minute delayed quote. Notably, that price is 67% below the stock's 52-week high, a wide swing that shows how much the market's view of the shares has shifted over the past year.

A Modest P/E Ratio

The company's price-to-earnings ratio is 10.9. That ratio compares the current share price to per-share earnings, and a figure in this range is generally considered modest relative to many packaged-food peers, though it doesn't by itself say anything about future performance.

Company Background At A Glance

Simply Good Foods is headquartered in Denver, Colorado, and went public in September 2016. It runs a lean operation for its size, employing approximately 328 people to manage a portfolio spanning three major brands and multiple distribution channels.

Reading The Numbers In Context

Taken together, the figures describe a mid-sized, profitable consumer food company with growing revenue, thin-but-positive margins typical of the packaged snack category, and a market valuation that has moved considerably off its recent highs.

This summary is factual reporting based on public filings and market data, not investment advice.

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