A plain-English look at Deere & Co.'s revenue, profit, and market value, drawn entirely from public filings and market data.
A Name Rooted in the Prairie
Few American companies are as tied to the land as Deere & Co.. Founded in 1868 and headquartered in Moline, Illinois, the company has spent well over a century building the equipment that plants, tends, and harvests the crops feeding much of the world. It went public on the New York Stock Exchange in August 1958, and today trades under the ticker DE.
What Deere Actually Builds
Deere is best known as the world's leading manufacturer of agricultural equipment, but its business is broader than tractors alone. The company operates through four segments: production & precision agriculture (PPA), small agriculture & turf (SAT), construction & forestry (CF), and financial services (FS), its in-house lending arm that helps customers finance big-ticket purchases.
Where the Money Comes From
Of these, PPA is by far the largest contributor to both sales and profits, reflecting how central large-scale row-crop farming equipment is to Deere's identity. The construction and turf businesses round out a portfolio that spans everything from backyard mowers to heavy earth-moving machines.
A Global Dealer Network
Deere doesn't sell most of its equipment directly. Instead, it reaches customers through a dealer network of more than 2,000 locations, a distribution model built over decades that puts service and parts within reach of farmers and contractors alike.
Where Sales Happen
Geographically, the business still leans heavily on North America: 60% of sales come from the US and Canada, with 17% from Europe, 14% from Latin America, and the remaining 9% spread across the rest of the world.
Sizing Up the Business
In fiscal 2025, Deere generated $45.7 billion in revenue and turned that into $5.0 billion in net income. That means for every dollar of sales, the company kept roughly 11 cents as profit — a healthy margin for a heavy-equipment manufacturer with significant manufacturing and financing costs.
Steady, Not Explosive, Growth
Revenue grew 4% from fiscal 2021 to fiscal 2025. That's modest growth over a four-year stretch, suggesting a mature, cyclical business rather than a fast-expanding one — agricultural equipment demand tends to rise and fall with crop prices and farm income.
The Balance Sheet
Deere's total assets stand at $106.0 billion, a figure that reflects not just factories and inventory but also the loans and leases held through its financial services arm, which finances equipment purchases for its customers.
How the Market Values Deere
The stock market currently prices Deere & Co. at a market capitalization of $157.5 billion, with shares recently trading at $603.61 (15-minute delayed quote). That price sits 9% below the stock's 52-week high, meaning it has pulled back somewhat from its recent peak without falling dramatically.
Earnings Multiple and Dividend
Deere trades at a price-to-earnings ratio of 32.6, meaning investors are paying about that many dollars for every dollar of the company's annual profit. The company also pays a dividend yielding approximately 1.07% annually, a modest but steady cash return to shareholders.
Employment and Scale
Deere employs approximately 73,100 people, a workforce spread across manufacturing plants, engineering centers, and support operations that keep its four business segments running.
The Bottom Line
Deere & Co. is a profitable, globally diversified machinery manufacturer with a business built on agricultural equipment, a wide dealer network, and a captive finance arm that supports customer purchases. This article is factual reporting based on public filings and market data, not investment advice.
