TRUMP memecoin crashed 97% from its $15B peak, but Trump still profited over $526M in fees from token sales tied to his crypto ventures.
The $TRUMP memecoin's price has collapsed 97% from its January peak, but the token's plunge tells only part of the story of how President Donald Trump turned his crypto ventures into a personal windfall exceeding $1 billion last year, even as most everyday buyers of the coin lost money.
A Coin's Rise and Collapse
$TRUMP launched just days before Trump's second inauguration, riding a wave of enthusiasm for what was shaping up to be a friendlier regulatory climate for digital assets. The token shot up to a market valuation near $15 billion, according to CoinMarketCap data. Today that figure sits around $400 million, a drop that wiped out the vast majority of paper gains for anyone who bought in near the top.
For ordinary holders, that kind of swing is a familiar and painful pattern in the memecoin world. These tokens carry no underlying business, product or cash flow. Their value is driven almost entirely by hype and momentum, which makes them prone to sudden spikes followed by steep, often permanent declines.
Why Trump Profited Regardless
Trump himself has pointed to the stock market as the source of his 2025 wealth gains, telling reporters near Joint Base Andrews that he was profiting because
